An indepth look at the many different types of packaging Breyer has used over the years to package their models, dolls and accessories.

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Sunday, April 4, 2010

The Point of Packaging

Boxes and packaging may be something that you don't think twice about and either recycle or trash, but they have an important job to uphold.

Without solid boxes, sealed on card items, window boxes or other forms of packaging, products would not survive the journey from being created, to the selling company's warehouse, to stores and finally into consumers hands and homes. Without packaging, items would look pretty dull and unappealing on the shelf of your favorite store. While the idea of having the product there to touch might sound neat, think of the damage that could be done to the product just sitting unprotected on a shelf.

Breyer packaging has the same important job that most packaging does. It not only protects your model horses, dolls and other goodies, when set up on a shelf they capture your attention. They shout, "Hey! I'm right here and you know you want to buy me!"

Breyer Animal Creations originally part of Breyer Molding Company from the 1950s and until the early 1980s and part Reeves International from the 80s through today has seen many different types of packaging for their horses, dolls, tack and accessories. Some packaging has not only been appealing to the consumer, but they have done their job protecting the product. Other packaging efforts have failed miserably!

This blog will discuss packaging over the years. Some wins in the protection and appeal department and some losers of those areas.

Stay tuned for more about Breyer Boxes. Please feel free to comment with your thoughts and knowledge on this subject.

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